the premier sponsorship marketing challenge for students

What is the mlse global partnership case competition?

The MLSE Global Partnerships Case Competition is the premier sponsorship marketing challenge for students eager to gain exposure to the sports business industry.

Each year, hundreds of students from across the country are tasked with showcasing their creativity, strategic thinking, marketing expertise, and sales skills by developing a custom partnership proposal between an MLSE sports property and a prospective corporate partner.

Students who advance past the digital first round in November will be invited to a final, in-person competition at MLSE HQ in early 2025. This day-long event includes behind-the-scenes access to MLSE HQ and Scotiabank Arena, exclusive premium prize giveaways, and networking opportunities with MLSE executives.

The winning team, along with standout students, will be selected for interviews for a coveted, paid Summer Associate internship in MLSE's Global Partnerships department, starting in May 2025.

What is the Summer Associate, Global Partnerships Internship Program?

The Summer Associate, Global Partnerships Internship Program offers a unique opportunity for students to explore the world of sponsorship marketing.

Over four months, Summer Associates will gain hands-on experience across key verticals within MLSE's Global Partnerships department, including Partnership Marketing, Media Integrations, Business Planning & Insights, Partnership Development, Revenue Strategy, Commercial Strategy, and more.

This rotational program is the first of its kind, allowing students to gain a deeper understanding of MLSE's partnerships business, explore different areas of interest, and develop their skills.