Cheesin Season
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The Raptors partnered with Dairy Farmers of Ontario on Cheesin’ Season, a Fan Appreciation Night platform designed to celebrate fans through food, smiles, and shared game-day moments. The program brought local Ontario cheese into the arena through discounted Raptors Cheesy Nachos, social content, a photo booth, signage, and fan-focused in-game moments.
THE PROBLEM
Dairy Farmers of Ontario faced the challenge of helping fans see the importance of the local dairy infrastructure behind the foods that fuel their game-day and family experiences.
THE ASK
Create a fan appreciation program that drives fan participation in-arena while extending the moment through social content and owned channels.
CREATIVE INSIGHT
The best game-day memories are not just about the score; they are about the smiles, snacks, and shared moments fans experience together.
THE IDEA
Cheesin' Season: A fan appreciation night that gave Raptors fans plenty of reasons to smile through through cheesy nachos, social content, and photo-worthy arena moments.
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The
Results
THE Results
This is the power
of partnerships
