Crave The Stats
The Maple Leafs teamed up with Uber on Crave The Stats, a season-long campaign that connected Uber Eats to fans’ post-game food rituals. The program launched with a gamified preseason trivia event featuring Leafs alum Darcy Tucker, then continued through player-led social content spotlighting Leafs players’ go-to Uber Eats orders.
THE PROBLEM
Uber Eats was experiencing a challenge growing in-app conversions & membership sign- ups.
THE ASK
Develop a stand-out platform for home opener that will continue season-long, promoting Game Changing Deals and Uber One upgrades through engaging fan experiences that drives conversions.
CREATIVE INSIGHT
For Leafs fans, stats aren't just numbers — they're proof of devotion. The same fans who know every stat also know exactly what they're ordering on game night.
THE IDEA
Crave the Stats: A season-long experiential event where fans could play trivia at the activation for a chance to win an autograph, picture with a Leafs Alumni player and more!
The
Results
THE Results
This is the power
of partnerships
