As capturing attention becomes increasingly difficult, sport stands alone as the world's universal language, uniting people from all walks of life through shared passion.

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Guiding values

Our partnership philosophy is built on uniting passion, innovation, and community. We build long-term relationships with partners that elevate the fan experience, positively impact our communities, and drive business forward. We see ourselves as extensions of our partner brands and are constantly evolving to meet their needs.

Accomplishments

We are a partnership group built to service and adapt to the needs of our partners, building customized solutions to exceed their expectations.

all case studies
Axe

Practice Court

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Google

All of Us Together

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Adidas

Sneaker Drop

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BMO

Women in Soccer Fellowship

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Scotiabank

Goals for Goals

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Scotiabank Scene's

Rink Racer

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Uniting Fans across Canada

Fandom is irrational and something that can not be duplicated and MLSE sits at the epicentre of fandom in North America.

20
M
Unique fans across Canada

Proud of
the company we keep

Our partnerships play a key role in helping the most prominent brands in the world build trust, legitimacy, and equity in the Canadian market.

Let’s start something

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